MEC has bagged the media mandate for RSPL, confirm industry sources.
The RSPL (Rohit Surfactants Private Limited) Group is a 3800 crore diversified conglomerate, and is best known for its Ghari Detergent Cake and Ghari Detergent Powder, its other products also include Xpert Dishwash Bar and Xpert Ultra Gel (Liquid).
Industry insiders peg the account size to be around Rs 150 Crores, and confirm MEC has already started work on the account. Havas Media was handling part of the media mandate earlier.
The RSPL Group aims to be committed to value for money propositions and is credited with several innovations over last three decades. Though the group has numerous verticals it is best known for ‘Ghari Detergent Cake ‘with its well- known tagline of ‘Pehle Istemal Kare Phir Vishwas Kare’ over the last decade.