Top Story

e4m_logo.png

Home >> Advertising >> Article

MEC appointed media AoR for Zee Entertainment Enterprises Ltd

11-January-2010
Font Size   16
Share
MEC appointed media AoR for Zee Entertainment Enterprises Ltd

The New Year has definitely begun with much action for Hindi general entertainment channels. Where Multi Screen Media recently announced its decision to end its long standing relation with MediaCom for its media duties and award the business to OMD India, it is now Zee Entertainment Enterprises Ltd’s (ZEEL) turn.

In the wake of a multi-agency pitch, the media duties for ZEEL has been moved from long standing partner, Madison Media, to Mediaedge:cia (MEC). A senior executive from ZEEL has confirmed the news to exchange4media. The size of the business is approximately Rs 50 crore.

Madison Media still continues to handle the media duties for the overall Essel Group.

Zee Entertainment Enterprises Ltd is a subsidiary of Essel Group and includes brands such as Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports, Zee Sports, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zing, ETC Music and ETC Punjabi. Zee has interests in the film production space and operates under two brands – Zee Motion Pictures and Zee Limelight.

Additional inputs from Tasneem Limbdiwala

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’