The New Year has definitely begun with much action for Hindi general entertainment channels. Where Multi Screen Media recently announced its decision to end its long standing relation with MediaCom for its media duties and award the business to OMD India, it is now Zee Entertainment Enterprises Ltd’s (ZEEL) turn.
In the wake of a multi-agency pitch, the media duties for ZEEL has been moved from long standing partner, Madison Media, to Mediaedge:cia (MEC). A senior executive from ZEEL has confirmed the news to exchange4media. The size of the business is approximately Rs 50 crore.
Madison Media still continues to handle the media duties for the overall Essel Group.
Zee Entertainment Enterprises Ltd is a subsidiary of Essel Group and includes brands such as Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports, Zee Sports, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zing, ETC Music and ETC Punjabi. Zee has interests in the film production space and operates under two brands – Zee Motion Pictures and Zee Limelight.
Additional inputs from Tasneem Limbdiwala