Top Story


Home >> Advertising >> Article

MEC announces Peter Vogel as CEO for Asia Pacific

Font Size   16
MEC announces Peter Vogel as CEO for Asia Pacific

MEC has today named Peter Vogel as CEO of MEC Asia Pacific. The announcement was made by Charles Courtier, global CEO.

Speaking on the appointment, Charles Courtier said, “Peter is one of our industry’s most seasoned business leaders and the natural choice to take on this crucial role.  He has done an amazing job for us as CEO of Australia over the past five and half years doubling the size of the agency and infusing it with a thriving culture. In his new role he’s intent on developing MEC’s framework in Asia Pacific to drive real change and growth in the region. I’m confident that he’s a leader with the right blend of strategic vision and business acumen to get us there.”

Peter Vogel said, “I am honoured to be taking on this new role.  APAC is the growth engine of the global economy and provides the biggest growth opportunity for our international organization.  This is not only an exciting opportunity, it’s also a big responsibility for all of us in the region; if APAC grows, MEC grows.  I’m relishing the challenge to create long-term sustainable growth for MEC.  We have the talent, the passion and track record to succeed.”

Since Vogel joined MEC Australia five and a half years ago the agency has had notable new business successes such as Nestlé, Netflix, Domino’s Pizza, Allianz, Channel 7, Blackmores, South Australia Government, Combe, Menarini, RSPCA and Tiffany. The agency has also excelled in talent initiatives including in earlier this year becoming the first agency within GroupM to implement the ‘Floor is closed’ programme.

Vogel joins MEC’s Global Executive Committee and will be relocating to MEC Hong Kong in the next few months.

Earlier today, Vogel named James Hier as the new CEO for MEC Australia and New Zealand.

Vogel has 25 years of experience, having worked variously for clients, creative and media agencies.

Prior to becoming CEO for MEC Australia, Vogel moved from Singapore, where he was the Chief Strategy Officer for MEC Asia Pacific. In this position, he was responsible for MEC’s product across the region.  Before moving to APAC, Peter was in South Africa. He was the CEO of MEC and Nota Bene South Africa, the award winning strategy agency he founded in 1997.

Before starting Nota Bene, Vogel was Group Business Director at Ogilvy in Cape Town. He joined Ogilvy after working for Volkswagen and Audi as Marketing Manager for more than 5 years.        

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India