Citibank is part of the legions of advertisers conducting a global media review. Quite interestingly, like Mondelez International, Citibank too is has restricted the review to its current global agencies, WPP’S MEC (who also handles media duties for the brand in the US and India) and Publicis Groupe’s Starcom Mediavest, who handle Citibank’s duties in other regions.
The India leg of the global media review which was initiated in May is said to be currently underway, indicate industry sources.
Media reports estimate that the brand’s global media spends to be around $450 million annually.
Citibank did not comment on the review when contacted.