Top Story

e4m_logo.png

Home >> Advertising >> Article

MEC and Starcom Mediavest battle it out for Citibank's $450 million global media duties

24-July-2015
Font Size   16
Share
MEC and Starcom Mediavest battle it out for Citibank's $450 million global media duties

Citibank is part of the legions of advertisers conducting a global media review. Quite interestingly, like Mondelez International, Citibank too is has restricted the review to its current global agencies, WPP’S MEC (who also handles media duties for the brand in the US and India) and Publicis Groupe’s Starcom Mediavest, who handle Citibank’s duties in other regions.

The India leg of the global media review which was initiated in May is said to be currently underway, indicate industry sources.

Media reports estimate that the brand’s global media spends to be around $450 million annually.

Citibank did not comment on the review when contacted.

 

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands