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MEC adds eight new businesses; adds Rs 150 cr to agency kitty

08-October-2009
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MEC adds eight new businesses; adds Rs 150 cr to agency kitty

Mediaedge:cia (MEC) has added eight new accounts in the past few weeks. These include Ruchi Soya, Hindustan National Glass (HNG), Mont Blanc, Nationalist Congress Party (NCP), Oberoi Constructions, Helix, Tikona and the Karnataka Government’s campaign for the Global Investor Meet. According to agency officials, the annualised billings from these wins totalled up to Rs 150 crore.

In a prepared statement, Manjiri Kamat, GM, MEC Mumbai and Bangalore, said, “In our race to Stay Alert – Stay Ahead, winning new business is like an adrenalin shot. It boosts company billings and team spirit. It fuels our media buying power and expands MEC’s media planning bandwidth. And most importantly, it fortifies our existing client relationships.”

MEC clients include the likes of LG Electronics, Nivea India, HDFC Standard Life Insurance, Citi, DHL, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, and Pidilite, among others.

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