Top Story

e4m_logo.png

Home >> Advertising >> Article

MEC adds eight new businesses; adds Rs 150 cr to agency kitty

08-October-2009
Font Size   16
Share
MEC adds eight new businesses; adds Rs 150 cr to agency kitty

Mediaedge:cia (MEC) has added eight new accounts in the past few weeks. These include Ruchi Soya, Hindustan National Glass (HNG), Mont Blanc, Nationalist Congress Party (NCP), Oberoi Constructions, Helix, Tikona and the Karnataka Government’s campaign for the Global Investor Meet. According to agency officials, the annualised billings from these wins totalled up to Rs 150 crore.

In a prepared statement, Manjiri Kamat, GM, MEC Mumbai and Bangalore, said, “In our race to Stay Alert – Stay Ahead, winning new business is like an adrenalin shot. It boosts company billings and team spirit. It fuels our media buying power and expands MEC’s media planning bandwidth. And most importantly, it fortifies our existing client relationships.”

MEC clients include the likes of LG Electronics, Nivea India, HDFC Standard Life Insurance, Citi, DHL, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, and Pidilite, among others.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO