In an integrated win, Euro RSCG bagged the creative and PR duties for MDLR Airlines, a regional scheduled airline. While Euro RSCG Advertising would look after the creative duties encompassing ATL, BTL and outdoor advertising, the PR would be handled by Euro RSCG PR & Events.
Gopal Goyal, Chairman, MDLR Airlines, said, “We are pleased to announce the appointment of Euro RSCG to handle the brand communication for MDLR Airlines. Euro RSCG demonstrated their understanding of our brand. Their passion to build India’s first regional scheduled airline brand won them the business.”
Nupur Mehta, Senior Vice President, Corporate Communications, MDLR Airlines said, “With Euro RSCG partnering us, we will soon launch a new campaign and undertake several brand building initiatives.”
On winning the business, Sushant Panda, Director, Euro RSCG, said, “Euro RSCG is pleased to partner with MDLR in their next phase of growth with this integrated win. We have significant experience of the travel and hospitality sector. In addition, MDLR’s focus markets, the Tier II cities, were the subject of Euro RSCG’s latest Prosumer study, so we have the in-depth knowledge and consumer understanding to develop compelling communication.”
Two aviation industry veterans – CEO Anil Goyal and COO UK Bose – are part of the top management team at MDLR Airlines. The airline currently has a fleet of three BAe regional jet aircraft, configured to provide seats in business and economy class. The company is actively pursuing acquisition of new generation jet aircraft and is in negotiations with several major aircraft manufacturers.
MDLR currently flies from Delhi to Chandigarh, Ranchi and Kolkata. It would shortly commence operations in new sectors.