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McNroe Chemicals calls for pitch for deo brands Wild Stone & Secret Temptation

05-May-2009
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McNroe Chemicals calls for pitch for deo brands Wild Stone & Secret Temptation

A creative pitch has been called for Wild Stone and Secret Temptations, the two deodorant brands from Kolkata-based McNroe Chemicals Ltd which are marketed by Future Brands Ltd. Euro RSCG is the incumbent agency for Secret Temptation.

Wild Stone and Secret Temptations are marketed by Future Brands, the brand consultancy division of the Future Group. By associating with the retail company, the brands have already ensured presence across India.

When contacted, Santosh Desai, CEO, Future Brands, confirmed the development.

As per industry sources, the decision on the creative would be taken very soon. Incumbent agency Euro RSCG has also made a presentation and believes to be a front runner in the pitch and is confident of retaining the business.

Euro RSCG had bagged the creative business for Secret Temptation in February 2009. The brand targets the young female TG and was launched with the tagline ‘Sorry boys’, which is in line with the positioning of the brand. The Wild Stone ad caught eyeballs with its controversial content and sports the tagline ‘Wild by nature’.

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