Top Story

e4m_logo.png

Home >> Advertising >> Article

McDonald’s creates some ‘Madagascar’ magic in its new TVC

13-December-2008
Font Size   16
McDonald’s creates some ‘Madagascar’ magic in its new TVC

Having established the image of taste, comfort and familiarity through the ‘I’m lovin’ it’ campaign, McDonald’s has now launched its latest campaign. It introduces the adventure of Africa through its new TVC, ‘Madagascar’. The film has been created by Leo Burnett’s Tushar Pal and produced by Fingerprint Productions.

McDonald’s has tied up with the popular DreamWorks’s animated movie ‘Madagascar’, which features the adventures of four pampered zoo animals – a hippo, a lion, a zebra and a giraffe – let loose in the jungles of Madagascar. As the sequel, ‘Madagascar: Escape 2 Africa’, releases the world over, McDonald’s gets the kids the toys of their favourite characters from the movie with its Happy Meal. The ad is all about these toys which talk when shaken.

According to an official communiqué: “The film has beautifully shown the elements of fun, the jungle theme of the movie, etc. The ad will be implemented in strategic television, radio and cinema across India.”

The film shows a school bus on its way to a picnic spot. As the bus reaches the picnic spot, the kids see McDonald’s Happy Meal boxes and are very surprised. Suddenly, the boxes explode and the ‘Madagascar’ characters come alive and start dancing. The kids also start dancing with the toys in their hands. As they shake the toy, it starts to talk.

The film will stay on air till the first week of January 2009.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow