McCann Worldgroup India today acquired Bangalore-based marketing services agency End To End Marketing Solutions.
The acquisition will allow MWG India to boost its database marketing capabilities and enhance its presence in the technology sector.
Prasoon Joshi, Executive Chairman and CEO, McCann Worldgroup India and President – South Asia speaking on the new addition to the MWG India bouquet said, “This acquisition is in line with MWG India’s long-term strategic vision of being a complete marketing solutions provider. End To End has synergies with MRM, McCann Health and Momentum and shall enhance the services offered by each.”
End To End Marketing Solutions has been the preferred marketing solutions partner for several Fortune 500 companies including Microsoft, Intel and Hewlett Packard. End To End’s bouquet of services spans direct marketing, targeted and niche marketing, lead generation, e-mail marketing, telemarketing, demand generation events and channel marketing. Founded in 1997, the company has 200 employees and branch offices in Chennai, Mumbai and New Delhi.
PN Shanavas, CEO and Founder, End To End Marketing Solutions said, “To be part of a global network such as McCann Worldgroup is the catalyst that End To End required. While there are the obvious synergies to be explored and we shall strive to bring our best to enhance the complementarity with MRM, Momentum and McCann Health, we are excited to now be able to access best practices and also best clients both, nationally and internationally.”
Is M&A the strategy for growth at MWG India going forward? Are there any other big acquisitions in the pipeline?
Yes, we are actively looking at acquisitions. While IPG has been acquiring in the market, as MWG this is our first acquisition after a long time. We will consider acquisitions where they either supplement our existing businesses or allow us a foray into a diverse yet synergised space. Our acquisition strategy is acquire if the target allows new capabilities, innovation or allows entry into new markets and geographies or if the target offers addition of scale to the core operations. End To End falls under the first basket i.e. new capabilities.
Please share the deal size.
It is a mid-size acquisition
What prompted you to look at database marketing and how does it help MWG?
We will benefit from each other’s capabilities. There are synergies between MRM, McCann Health and Momentum.
Will End To End be merged with MWG or be retained as an entity?
It will be retained as a separate entity. The same management will continue. It will be business as usual with the same workforce.