McCann Worldgroup, India has been awarded the strategic and creative responsibilities for promoting the Indian Badminton League (IBL). The IBL is a joint initiative of Badminton Association of India and Sporty Solutionz, who are the commercial right holders of the League for multiple years. With a purse of $1 million, IBL is the richest badminton league in the world.
Prasoon Joshi, President South Asia, McCann World Group said, “We are happy to promote badminton and use our expertise in sport communication to further the game and the Indian Badminton League.”
For McCann Worldgroup, India the IBL strengthens a sport mandate that includes Mumbai Indians, Star Sports and Hockey India League.
Alok Lall, Executive Director, McCann added here, “It is a challenge to create a lasting impression for a sport other than cricket, but that’s what drives us at McCann.”
As is known, in May 2013, VivaKi Exchange was assigned the media mandate for the Indian Badminton League.
IBL will be held from August 14-31, 2013. The six franchise-based city teams featuring in the first edition of the IBL are Hyderabad Hotshots (Hyderabad), Rajdhani Smashers (Delhi), Mumbai Masters (Mumbai), Karnataka Kings (Bengaluru), Pune Vijetas (Pune) and Lucknow Warriors (Lucknow).
VivaKi Exchange bags media mandate for Indian Badminton League