Top Story

e4m_logo.png

Home >> Advertising >> Article

McCann Worldgroup’s Charles Cadell joins ADFEST 2015 as jury president, Promo Lotus and Effective Lotus

09-January-2015
Font Size   16
Share
McCann Worldgroup’s Charles Cadell joins ADFEST 2015 as jury president, Promo Lotus and Effective Lotus

ADFEST  has  announced that Charles Cadell, Regional President of McCann Worldgroup Asia Pacific, is joining this year’s festival as Jury President, Promo Lotus and Effective Lotus. ADFEST 2015 runs from 19th – 21st March in Pattaya, Thailand.

Based in Singapore with experience all over Asia, Cadell oversees around 3,800 employees at McCann Worldgroup offices across some 20 markets.

“It is an honour to be judging ADFEST’s Effective Lotus category given the critical importance of these awards to the ongoing relevance and success of our industry,” says Cadell.

“Both my fellow judges and I will be seeking big work that clearly and demonstrably proves significant success behind clients’ business through innovation and creativity. ADFEST is the early barometer to judge the calibre of our industry’s work in the Asia Pacific Awards season so I am looking forward to what we will see that can go on to represent Asia to the world.”

Cadell has been working across the region for the last 19 years, including time as CEO of Lowe Lintas India, and time in Hong Kong, China, Thailand and Malaysia, amongst others, after starting his career with Leo Burnett in London.

“Charles has first-hand knowledge of the challenges facing brands and businesses across the region, which makes him ideal to lead ADFEST’s Promo Lotus and Effective Lotus jury this year,” says Jimmy Lam, President of ADFEST.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...