Top Story

e4m_logo.png

Home >> Advertising >> Article

McCann Worldgroup’s Charles Cadell joins ADFEST 2015 as jury president, Promo Lotus and Effective Lotus

09-January-2015
Font Size   16
Share
McCann Worldgroup’s Charles Cadell joins ADFEST 2015 as jury president, Promo Lotus and Effective Lotus

ADFEST  has  announced that Charles Cadell, Regional President of McCann Worldgroup Asia Pacific, is joining this year’s festival as Jury President, Promo Lotus and Effective Lotus. ADFEST 2015 runs from 19th – 21st March in Pattaya, Thailand.

Based in Singapore with experience all over Asia, Cadell oversees around 3,800 employees at McCann Worldgroup offices across some 20 markets.

“It is an honour to be judging ADFEST’s Effective Lotus category given the critical importance of these awards to the ongoing relevance and success of our industry,” says Cadell.

“Both my fellow judges and I will be seeking big work that clearly and demonstrably proves significant success behind clients’ business through innovation and creativity. ADFEST is the early barometer to judge the calibre of our industry’s work in the Asia Pacific Awards season so I am looking forward to what we will see that can go on to represent Asia to the world.”

Cadell has been working across the region for the last 19 years, including time as CEO of Lowe Lintas India, and time in Hong Kong, China, Thailand and Malaysia, amongst others, after starting his career with Leo Burnett in London.

“Charles has first-hand knowledge of the challenges facing brands and businesses across the region, which makes him ideal to lead ADFEST’s Promo Lotus and Effective Lotus jury this year,” says Jimmy Lam, President of ADFEST.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.