Top Story


Home >> Advertising >> Article

McCann wins Incredible India account

Font Size   16
McCann wins Incredible India account

The Ministry of Tourism has decided to award the duties of its Incredible India account to McCann.
A pitch process had been underway for the last couple of months and the account was won by McCann in this multi-agency pitch for a three year period.

The account was earlier handled by Ogilvy.
According to the Tourism Ministry, McCann was chosen because of their unique consumer understanding, intrinsic reflection of the social conscience cultural insight and superlative creative work.

Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer McCann India says, “At McCann we take pride in our deep cultural understanding of the country and am really looking forward to this opportunity to build on India’s diversity and share the incredible canvas with the world. The Ministry has many innovative ideas for the coming years and we are excited to partner the Ministry in creating communication for the same.”

Incidentally, McCann has just executed a set of four commercials on the Atithi Devo Bhava Initiative. These feature Aamir Khan and have been launched recently. McCann has also contributed musically to this campaign with Prasoon Joshi composing and lending his voice to one of the folk songs of Uttarakhand.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Radhika Aggarwal, Co- founder of Shopclues, spoke at the India Brand Conclave about building a strong brand in a digital era

Industry leaders play the guessing game, and tell us who according to them would win the IMPACT Person of the Year 2017 award

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality