The Ministry of Tourism has decided to award the duties of its Incredible India account to McCann.
A pitch process had been underway for the last couple of months and the account was won by McCann in this multi-agency pitch for a three year period.
The account was earlier handled by Ogilvy.
According to the Tourism Ministry, McCann was chosen because of their unique consumer understanding, intrinsic reflection of the social conscience cultural insight and superlative creative work.
Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer McCann India says, “At McCann we take pride in our deep cultural understanding of the country and am really looking forward to this opportunity to build on India’s diversity and share the incredible canvas with the world. The Ministry has many innovative ideas for the coming years and we are excited to partner the Ministry in creating communication for the same.”
Incidentally, McCann has just executed a set of four commercials on the Atithi Devo Bhava Initiative. These feature Aamir Khan and have been launched recently. McCann has also contributed musically to this campaign with Prasoon Joshi composing and lending his voice to one of the folk songs of Uttarakhand.