McCann Worldgroup, India, dominated the Adfest Awards held in Pattaya, Thailand, winning a Grand Lotus, 2 Gold, one Silver, and 4 Bronze. McCann is the only agency from India to win a Grande in 2017.
Adfest announced winners for all the categories and McCann India bagged a Grande for its entry ‘Dead Hours’ by Nescafe in the Promo Lotus category; the same campaign won a Gold in Radio and Silver in Direct Lotus category.
The campaign for Dettol titled ‘Germbursters’ won a Gold in the Media category.
The Dancing Letters campaign done for Maharashtra Dyslexia Association won a Bronze in Design Lotus category and Pet Adoption campaign titled Cat, Dog & Rabbit for World for All won two bronze in Outdoor and Press Lotus. The campaign titled Paresh for Ixigo won a bronze in the radio category.
Commenting on the win, Prasoon Joshi, CEO and Chief Creative Officer, McCann India, said, “We at McCann have a worldwide culture of great creative work and we are really proud of the work we have done on Dettol and Nescafe. This was only possible because of great team work and the trust our client partners have in us.”