McCann World Group India was the most awarded agency at Asia Pacific APPIES awards held at Singapore. The agency picked up three Gold and three Silvers awards from a shortlisted 73 campaigns from 12 countries in the region.
McCann’s gold winning work included the much successful re-launch campaign for Maggi, the ‘Light up a village’ campaign for Western Union and thecCulture-inspired idea of ‘Dettol KaDhula’ to promote hygiene in India.
The agency also won silver for its Holi Campaign for Marico’s hair care brand Parachute, ‘Fair Sex Fair Say’ campaign for I-can pills and Skore Condoms. Rajesh Sharma, the Group Planning Director at McCann India also picked up gold.
Among the other gold winning campaigns from region included Cannes winning ‘The Emotional Trailer’ campaign for the Melbourne International Film Festival by McCann Melbourne, BBH’s campaign of ‘Worst case scenario’ for Vaseline, The ‘Big Mac Dubsmash Chant Challenge’ for McDonald’s by Leo Burnett and ‘Bringing Back the Migrant Love’ for Digi by Naga DDB.
MTV India was the sole media owner winner, claiming a silver with its ‘Dunk that junk’ idea
Among the region India won the most number of awards followed by Malaysia.
Commenting on the win Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific said, “We have been ranked No.1 Indian agency in the Gunn report rankings for past three years and at same time we are getting recognized for our campaigns at awards like the APPIES. This is a testimony towards our ability to create work that not only pushes the boundaries of creativity but impacts popular culture & drive results for our clients’ brands”.
Partha Sinha, Vice Chairman & Managing Director McCann Worldgroup India said, “As an agency our obsession is around creating work that influence the society, culture and as a result -the marketplace. This recognition at the APPIES is a testimony to that effort. McCann has some of the most brilliant strategic and creative thinkers and we,as a team are extremely proud of this achievement.”
Jitender Dabas, Chief Strategy Officer of McCann Worldgroup India added, “The biggest joy is always when the work you create drives results the way you desired it to, whether it is about driving a behavior change or navigating a brand facing a consumer crisis. The APPIES are special because the cases are presented & argued in front of a live jury & audience. To win for our work on our big brands underscores our ability to deliver strategic solutions to our clients through cultural insights driven creativity.”
Suraja Kishore, National Head Planning McCann Truth Central said, “Our win at APPIES this year further reinforces our belief@McCann in discovering powerful cultural truth to unlock growth for brand and business. And the fact that our brand narratives and communication solutions have made the cut at APPIES underscores that our work competes with the best. For us entering these awards certainly also is a great way of cultivating a culture of doing good work at McCann.”