Entries by Indian arms of McCann, Grey, Ogilvy & Mathers and Havas Worldwide were among those shortlisted today for the Outdoor Lions at the 2014 Cannes Lions.
The McCann entries shortlisted included their campaigns for Perfetti Van Melle and Premier Tissues, which were shortlisted in the Foods and Household categories respectively. Meanwhile’s Grey’s ‘Traffic’ campaign for Killer Jeans was shortlisted in the Clothing, Footwear & Accessories. The other Grey entries to be shortlisted included The ‘Choo-Choo’ and ‘Remote Control’ campaigns for Duracell Batteries (Proctor & Gamble), which were shortlisted in the Household category.
Three entries from O&M’s campaign for Hot Wheels (Mattel Toys) were shortlisted in the Entertainment & Leisure category, while Havas Worldwide India’s ‘Arm’ and ‘Cleavage’ campaigns for Durex Condoms (Reckitt Benckiser) were shortlisted in the Cosmetics & Beauty, Toiletries & Pharmacy category.