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McCann Erickson wins creative duties of VIP bags

18-July-2013
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McCann Erickson wins creative duties of VIP bags

VIP Industries has appointed McCann Erickson as its creative agency for VIP brand. The company is also currently scouting for a creative partner for its Skybags brand. 

The business has moved both its brands – VIP and Skybags from its incumbent agency Ogilvy & Mather.

Commenting on the development, Sudip Ghose, Vice President – Marketing, VIP Industries said, “We are pleased to have McCann Erickson as our new creative partners. We believe that McCann Erickson has the potential of leveraging our innately strong brand and providing the thrust to take it to the next level. ”

Prasoon Joshi, Executive Chairman and CEO India and President South Asia of McCann Worldgroup said, “VIP is among India’s most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship.”

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.