VIP Industries has appointed McCann Erickson as its creative agency for VIP brand. The company is also currently scouting for a creative partner for its Skybags brand.
The business has moved both its brands – VIP and Skybags from its incumbent agency Ogilvy & Mather.
Commenting on the development, Sudip Ghose, Vice President – Marketing, VIP Industries said, “We are pleased to have McCann Erickson as our new creative partners. We believe that McCann Erickson has the potential of leveraging our innately strong brand and providing the thrust to take it to the next level. ”
Prasoon Joshi, Executive Chairman and CEO India and President South Asia of McCann Worldgroup said, “VIP is among India’s most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship.”