McCann Erickson has some reasons to cheer with the agency’s ‘9 Minutes to Nirvana’ being adjudged the Best Short Film at the Barcelona International Film Festival. The film has been created by Naren Multani, Creative Director Films, McCann Erickson and Hozefa Alibhai, Manager-Films, McCann Erickson.
‘9 Minutes to Nirvana’ has been aired at various film festivals. It has been nominated at the Paris Film Festival, Spiritual Film Festival and Los Angeles Film Festival. Besides bagging the Best Film at Barcelona International Film Festival, the film has also won the Best Actor Award at the New York Film Festival.
Speaking on the thought process of the film, Multani explained that this short film was a story on the relationship between man and God. ‘9 Minutes to Nirvana’ is basically a conversation of a God with a man, and interestingly, God is played by a woman.
“We all have a clichéd thought of God being a man. But really, we are all created by some kind of force. Anything we see in this world is created by a woman, so I felt why can’t God be female? I really wanted to do something like this. I wanted that least in one of my films God should be female,” Multani elaborated.
He further said, “The basic idea of this film is that we are all so sceptical. We don’t believe that good things can happen in our lives. We are all so caught up with bigger things like laptops, cars, house and bank balance. In the end we will go with only what we came – nothing.”
‘9 Minutes to Nirvana’ is the second film in the same series, the first being ‘Mind Games’. The third episode, ‘Newsstand in Heaven’, was completed recently. Multani commented, “They are three stories that are connected with each other but are separate films by themselves.”
Some of the other films by Multani and Hozefa include ‘Dead End’ and ‘Last Minute’, which were selected at San Francisco Film Festival, New York Film Festival and Lille International Short Film Festival (France).
Speaking on the future of short films in India, Multani remarked that they were already catching up and could be commercialised in the next four to five years. He said, “The next generation believes in SMS. They have no time for long films and thus, the short films future looks bright in coming years.”