Top Story

e4m_logo.png

Home >> Advertising >> Article

McCann Erickson will not send entries to Goafest this year

24-April-2014
Font Size   16
McCann Erickson will not send entries to Goafest this year

There has been immense speculation on the agencies that will be participating, keeping in the mind the sabbatical that took place post the announcement of awards last year, which included accusations of plagiarism on awarded work, scam ads, the appointment of a super jury resulting in several unhappy adlanders and agencies.

McCann Erickson has confirmed that the agency will not be sending entries to Goafest this year. “We will not be sending entries we have decided to give it a skip this year,” said Prasoon Joshi, Executive Chairman and CEO, McCann Worldgroup India and President, South Asia.

However, the agency will participate at Goafest and send delegates to the festival. “It is an industry event and we will support it,” Joshi added.

McCann Erickson joins the ranks of Leo Burnett, Lowe Lintas (the agency has skipped Goafest for many years now) and Ogilvy (for the first time in the history of the Abbys, Ogilvy was conspicuous with its absence last year).

The Awards Governing Council of Goafest had further extended the dates for submission of entries for the 2014 edition of Goafest Abbys till April 24.

Scheduled to be held on May 29-31, Goafest will be hosted at The Grand Hyatt, this year. Two new categories – Promo-Activation and PR – have been included, along with Broadcaster and Publisher Abbys, this year.
 

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India