Three commercials of McCann Erickson, India, have been selected by BBC One’s programme ‘Commercial Breakdown’ in the section World’s Funniest TVC’s: 2007. The three commercials are Yatra.com’s commercial titled ‘Hometown’, Happy Dent Teeth Whitening Gum’s commercial titled ‘Happy Dent Palace’ and Power Ultra Battery Cells’ commercial titled ‘Television (remote situation)’.
Raghu Bhat and Manish Bhatt have together created the commercials for Yatra and Power Ultra, while the Happy Dent TVC is the brainchild of Prasoon Joshi, Executive Chairman, McCann Erickson.
The programme takes a wry look at the world’s funniest commercials and public service announcements. Through this, the show presents a showcase for works of different agencies, worldwide.
Manish Bhatt, Creative Director, McCann Erickson, said, “It’s an honour and privilege for Indian talent to be recognised. A selection like this proves that Indian advertising industry is flourishing. McCann is definitely honoured and overwhelmed for the same.”