It is always a great honour and pride to see your creative get an entry into ‘Communication Arts’, which is termed as one of the toughest to get into. The other such elite journals are D&AD and The One Show. Tough it may be, but our Indian agencies are never to be left behind when it comes to the making good creatives and getting them the desired and deserved recognition.
The two Indian agencies whose work has appeared in ‘Communication Arts’ Design Journal 2005 are McCann Erickson’s ‘Bandaid’ campaign and Mudra’s ‘Relpipe’. The ‘Bandaid’ entry, which is a huge poster, had the objective of creating innovative posters that highlighted wash-proof property of Bandaid. The team, which has created this, includes creative director Prasoon Joshi, writer Raghu Bhat, art director and designer team of Manish Bhatt, Manasi Kotian and Renu Karwa.
Praising his team, Joshi said, “I respect the journal very much, it is very prestigious. Often archive value for an ad offers respect and an honour. It was indeed a great campaign. ‘Communication Arts’ awards really fresh creative that has craft and Indians are normally told that their craft is not world standard. So this is a fantastic way of proving our ability.”
Another thrilled man is Mudra’s Ryan Menezes. “We are absolutely thrilled as this is a very tough design journal to get into. Only top work comes in this and one has to be really good to make an entry. We are very close to this campaign as this ad has won other recognitions also, including the Abbys,” he said.
The team includes Menezes as creative director, Mahesh Gharat, Sangeeta Shetty and Vilankar in the creative team and has been shot by Raj Mistry. The ‘Relpipe’ ad made a visual analogy to show what galvanised pipes have to suffer and how Relpipe plastic pipes offer worry free plumbing.
This definitely is just the beginning and that too a good one!