McCann Erickson, Delhi has been assigned with the creative account of Maya Academy of Advanced Cinematics (MAAC) following a multi-agency pitch. Industry sources have pegged the account size to be upwards of Rs 10 crore. The incumbent agency was Akshar Advertising.
McCann would be responsible for creating campaigns in national print media, television, outdoors and the digital media. The development is part of the recent restructuring that MAAC has done to strengthen its business operations in India and abroad.
Ronald D’mello, MD and CEO, MAAC, said, “With the change in the business environment, it is very important to reach out to our audiences strategically. We were on the lookout for an advertising agency that would help us in evolving the brand to newer heights, and McCann’s previous track record suited us. In FY09, MAAC will substantially enhance its marketing budget and reach out to its audiences through an array of communication media.”
Commenting on the account win, Debashis Paul, Senior Vice-President and General Manager, McCann Erickson Delhi, said, “We are really excited about this new account. It’s a future facing brand that is all set to establish its leadership in animation and advanced digital art education in the country and in overseas markets. This brand developmental work entails a very good understanding of young people seeking unconventional careers that has been ignited by the digital revolution. We are well equipped with that understanding and look forward to building the MAAC brand along with the client team.”
MAAC is India’s leading 3D animation and visual effects training academy that offers various courses in computer graphics, animation and visual effects. Part of Maya Entertainment Ltd, MAAC currently has 60 centres and has provided services to more than 30,000 students in India, Nepal, the Middle East and Sri Lanka. It has an exclusive association with the Cambridge University to validate its diploma courses.