Top Story


Home >> Advertising >> Article

McCann Erickson bags Piramal Healthcare's creative biz

Font Size   16
McCann Erickson bags Piramal Healthcare's creative biz

McCann Erickson has won the creative business of Piramal Healthcare. The account size is estimated to be between Rs 70 crore and Rs 80 Crore.

It may be noted that the agency is familiar with the company as it had handled the creative duties for the brand in the past.

On awarding the business to McCann Erickson, Kedar Rajadnye, COO - Consumer Products, Piramal Healthcare said, “We have moved from the 40th rank to 7th in the Indian OTC market over the last four years. We intend to build on the pace generated and be among the top three players within the next five years. Given this ambition, we wanted to enhance our capabilities on the marketing and communication front and found McCann Worldgroup similar to us in their outlook and mindset towards meeting the self care needs of today’s consumers. We are confident that this partnership will help us move us towards our ambition.”

The company had consolidated its business with Orchard Advertising in early 2009; prior to this, it had JWT, McCann Erickson and Orchard on its roster. The aim behind this consolidation was to help bring greater synergies in its communication for different brands.

Piramal Healthcare’s consumer division has seen aggressive growth in the last four years – from a Rs 40-crore business to Rs 300 crore. The brand has also recently appointed Madison Media as its media agency and is currently working on product line and brand extensions, and plans to roll out communication on the same in the upcoming quarter.

As exclusively reported by exchange4media, Piramal Consumer Products, under the umbrella of Piramal Healthcare, called for a multi-agency pitch in May in Mumbai.

Creative agencies pitch for Piramal Healthcare business


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46