Top Story

e4m_logo.png

Home >> Advertising >> Article

McCann-Erickson bags creative for Tata Indicom’s Rs 60-cr account

25-May-2004
Font Size   16
McCann-Erickson bags creative for Tata Indicom’s Rs 60-cr account

After almost a two-month period, Tata Indicom has decided on the custodian of its creative responsibilities. Following a multi-agency pitch, the decision lies in favour of McCann-Erickson. Other agencies in the fray, as per the sources, were Leo Burnett, Grey Worldwide, Euro RSCG, Dentsu Communications and the incumbent R K Swamy. The total account size (inclusive of creative and media) is pegged at Rs 60-crore.

The pitch was called in the last week of March 2004. The client was looking at ideas that could be used for two of Tata Indicom’s services. Following the presentations made then, the pitch was taken to the second stage wherein three agencies were short-listed. As per industry sources, the short-listed agencies were McCann Erickson, Dentsu Communications and R K Swamy.

Sources further inform these services of Tata Indicom presently don’t claim the intended share of voice in the market. With the completion of this activity, the corporate is prepared to make its presence in the telecom industry. Needless to say, that the corporate requires all the professional help to face up to competition like Reliance in the segment. The media responsibilities of the account still rest with The Mediaedge.

Tata Tele-services is part of the Rs 54,000 Tata Group that has over 90 companies. With an investment of over Rs 9,000 in Telecom, the group has a presence across the telecom value chain. The Tata Group plans an additional investment of around Rs 9,000 in this sector in the next two years.

Tata Tele-services’ bouquet of telephony services includes Mobile services, Smart Wireless Services, Public Booth Telephony, and Wireline services. Other services include value added services like voice portal, roaming, post-paid Internet services, 3-way conferencing, CUG, Wi-Fi Internet services and data services.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow