McCann, Delhi, has added Hindware to its portfolio, and McCann, Mumbai, has bagged the creative mandate for Saavn. All wins have been recorded in a multi-agency pitch.
HSIL, which owns brand Hindware, launched its television commercial with Shah Rukh Khan this month.
Saavn collaborated with Prasoon Joshi and his team at McCann to help drive the music company’s advertising campaign. The first campaign created under the association is on air now and features a comical series of five spots that promote Saavn’s innovative social features – Tag, Chat, Follow, and Share.