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McCann bags creative duties of Hindware and Saavn

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McCann bags creative duties of Hindware and Saavn

McCann, Delhi, has added Hindware to its portfolio, and McCann, Mumbai, has bagged the creative mandate for Saavn. All wins have been recorded in a multi-agency pitch.

HSIL, which owns brand Hindware, launched its television commercial with Shah Rukh Khan this month.

Saavn collaborated with Prasoon Joshi and his team at McCann to help drive the music company’s advertising campaign. The first campaign created under the association is on air now and features a comical series of five spots that promote Saavn’s innovative social features – Tag, Chat, Follow, and Share.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

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WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

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The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video