The results of the 49th International ANDY Awards have brought McCann Worldgroup India and Leo Burnett India into the spotlight as they are the only two Indian agencies to win metals this year.
McCann Worldgroup India won a Silver and a Bronze, while Leo Burnett India bagged a Silver. The Award show was held in London on March 19.
McCann Worldgroup India’s wining work included ‘Eunuch’, done for Heal Foundation of India; it won a silver in the category Direct Response. The work titled ‘Lincoln Fahd & Franklyn Gandhi’ done for Western Union Money Transfer won Bronze in Out of Home category.
“ANDYs is a very special and prestigious award. It is tough to win at this forum and it is a great honour for us to win these metals. As the award of the New York Ad Club, it is more known in the US but gradually the world is realising its importance. These awards and recognition mean a lot to McCann Worldgroup India, coming from the hub of advertising itself,” said Prasoon Joshi Executive Chairman and CEO, McCann Worldgroup, India.
“The ‘Eunuch’ campaign is very significant for us in many aspects. Before this, no one has thought of using eunuchs as messengers. It is well known that they visit homes after the birth of a child and sing songs of celebration which signify that a boy is born. We approached them and asked them to sing songs in the praise of girls. These songs spoke of women achievers in India and about equality between the genders when a girl child is born. This campaign is very close to us,” added Joshi.
Joshi has penned the lyrics for this campaign. The ‘Eunuch’ campaign is a step against female foeticide and infanticide rampant in India.
Western Union also bagged a Silver this year at AdFest 2013, as well as a Gold metal for India at Cannes 2012.
Leo Burnett’s ‘Reflection for music – Usha Uthup’ for Coca Cola was awarded a Silver metal in the magazine category.
“ANDYs is the first in the international circuit; AdFest is more regional. We had sent two pieces and our work on Coke Studio won. It is a fantastic idea that was conceived to keep the second session of Coke Studio alive. The idea is both, interactive and engaging. We hope to win more awards for this work,” said KV Sridhar, Chief Creative Officer, Leo Burnett India and Subcontinent.
Interestingly McCann Worldgroup India and Leo Burnett India were the two agencies leading the tally after Taproot India after AdFest 2013.
ANDYs is among one of the most coveted international awards, highly regarded for its high standards and excellence. It covers print, radio, television, out of home, direct mail, video/cinema, interactive and other media. The objective of the International ANDY Awards is to seek out, encourage, recognise and generally worship creative excellence in advertising.