The jury for the D&AD (Design & Art Direction) Awards 2010 has been announced. Naren Multani, Creative Director – Films, McCann Erickson, South Asia, is the only Indian among the 25 specialist juries for the D&AD Awards. He has been invited to judge the TV & Cinema Craft category. The Pencil winners will be announced at an Awards ceremony to he held in London on June 3 while full listing of In-Book winners and nominations will be released on April 26.
Multani, an old hand at McCann Erickson, is responsible for the execution and production work of films across the regions of India, Sri Lanka, Pakistan and Bangladesh offices. In 2007, he was elevated as Film Chief, South Asia, prior to which he was a Senior Creative Director and National Film Head.
Prior to McCann Erickson, Multani was associated with Ogilvy India. He has created more than 75 commercials for some iconic brands. Apart from ad films, he also writes and shoots independent short films and mini features through the year. He believes that a short film is a potent medium that speaks a global language.
Right from his first short film, ‘Mind Game’, Multani has been experimenting with psychological leaps. In 2006, his short film, ‘Nine Minutes to Nirvana’, was a 9-minute dialogue between man and God. Here, God is a woman dressed in a sarong, brilliantly sun-kissed and sun bathing on a beach at Goa. Conversational, spontaneous, delivered in a single take, the film picked up the Best Actor honour in the New York Short Film Festival. The film also won the Best Film award at the Barcelona Film Festival 2006.
Now, he joins a select group of D&AD 10 jury members for TV & Cinema Craft, of which Walter Campbell, Creative Director, Serious Pictures, is the Jury foreman.
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