The Gunn Report, the global index of creative excellence in advertising, has released the results of a public vote to establish the 20 Best Commercials of the 21st Century so far.
Happydent Palace ad created by Prasoon Joshi, Chairman Asia pacific and CEO and Chief Creative Officer McCann worldgroup India has been rated amongst the World’s Top 20 ads of the Century.
The only other work from Asia is, Dumb ways to die campaign from Australia McCann. Talking about this Prasoon Joshi said, “Conceptualizing and writing the Happydent ad will always stay special for me, It was immensely satisfying as a creator and also as Advertising professional as it strengthened my belief that apart from communicating and Building brands, Ideas also dramatically impact the hard-core sales. Which is what this ad campaign historically did for the Brand. It also taught me a very important lesson that great work can never happen without great partnership with your client and your creative partners.”
“Sameer Suneja now the Global CEO of Perfetti has great instinct, he was bold enough to let me execute this idea, which would have sounded absurd or risky to. But above all Ram Madhwani the director of this ad who partnered me in this journey and took the script to an absolutely amazing height and our ever solid McCann creative team led by Anirban Sen, and the Equinox team led by Manoj Shroff.
“My sincere thank all the people around the world who believed in this creation and of course Gunn report and incredible Donald for bringing this honor list out,” he added.
Sharing the honour equally, the 20 wonderful ads (from 2000 to 2015) and their creators are:
BGH Silent Aircon, "Dads in Briefs", Del Campo Saatchi & Saatchi, Buenos Aires
Budweiser, "Wassup/True", DDB, Chicago
Cadbury's Dairy Milk, "Gorilla", Fallon, London
Canal+, "Closet", BETC Euro RSCG, Paris
Canal+, "The Bear", BETC Euro RSCG, Paris
Chipotle, "Back to the Start", Creative Artists Agency, Los Angeles
Dove Self Esteem Fund, "Evolution", Ogilvy & Mather, Toronto
Guinness, "noitulove", Abbott, Mead, Vickers, BBDO, London
Happy Dent Teeth Whitening Gum, "Happy Dent Palace", McCann Erickson, Mumbai
Honda, "Cog", Wieden & Kennedy, London
Honda, "Grrr", Wieden & Kennedy, London
John West Salmon, "Bear", Leo Burnett, London
Metro Trains, "Dumb Ways to Die", McCann, Melbourne
Nike, "Tag", Wieden & Kennedy, Portland
Nike, "Write The Future", Wieden & Kennedy, Amsterdam
Old Spice, "The Man Your Man Could Smell Like", Wieden & Kennedy, Portland
Peugeot 206, "The Sculptor", Euro RSCG MCM, Milan
Sony Bravia LCD TV, "Balls" Fallon, London
Volkswagen Golf DSG, "Kids On Steps", DDB, Berlin
Volvo Trucks, "Epic Split", Forsman & Bodenfors, Gothenburg
Commenting on the 20 Best Commercials of the 21st Century So Far, Donald Gunn, Founder of The Gunn Report says, "We're delighted that the participation was high, the result of which is a reel selected by our industry of iconic, game-changing and much loved commercials produced during the last 15 years."
"Not only do these commercials stand the test of time, but they have also influenced changes in brand communications. As such, we hope that they will bring inspiration and learning taking our industry to new creative heights," added Donald Gunn.