Mc Cain Foods India is meeting media agencies in Delhi confirm industry sources. Madison Media is currently handling the media duties for the account, which the agency won in 2013. Madison media’s mandate includes traditional media buying and planning for McCain, the Indian subsidiary of McCain Foods Canada. It also looks after digital, display, social, video and mobile platforms for the brand. Zenith Optimedia was handling media duties for the brand prior to Madison.
L&K Saatchi & Saatchi is the creative agency for the brand. The brand is known for its tagline ‘Jhatse banao, kuch tasty khao’ which translates to ‘Quick, fun and tasty snacks made in a jiffy’ and has Bollywood actor Karishma Kapoor as its brand ambassador.
McCain Foods (India) is a wholly-owned subsidiary of McCain Foods Limited in Canada. Since 1998, McCain has been engaged in agriculture R&D and in development of frozen food market in India and subcontinent countries.