Health and beauty services brand VLCC has appointed M&C Saatchi as the creative agency for its personal care business. The size of the business has been pegged at Rs 7 crore. In addition to working on their personal care business, M&C Saatchi will also be handling strategic planning projects for VLCC’s other businesses. M&C Saatchi had recently started operations in India through its acquisition of creative hot-shop Dhar&Hoon.
Reacting to this account win, Kamal Oberoi, Chairman and Managing Director, M&C Saatchi, India said, “We are excited to get VLCC as a client. We believe that our core belief of “Brutal Simplicity” will benefit VLCC greatly as it confronts an increasingly complex market environment. VLCC has organised slimming, beauty and fitness business in India. With the surge in competition, helping VLCC sustain its position will be an exciting challenge. I am looking forward to working with VLCC.”
Explaining their choice of agency, VLCC, Chairman and Managing Director, Mukesh Luthra, said, “VLCC is one of India’s growing brands in the rapidly growing slimming, health and beauty category. We needed an agency that had the right mix of creative ability, strategic planning experience and agility given the demands of the rapidly evolving Indian consumer and our marketplace. I believe that M&C Saatchi’s belief in “Brutal Simplicity” is what we require to tackle the increasingly complex environment that we face.”
M&C Saatchi has set up 12 offices in just 10 years in the Asia Pacific region, including Hong Kong, Singapore, Shanghai, Kuala Lumpur, Bangkok, Taipei, Tokyo, Sydney, Melbourne, Auckland, Wellington and Delhi. The agency also has offices in London, Paris, Los Angeles and New York.