Close on the heels of bagging the creative duties of JetLite, M&C Saatchi has bagged the business of Vipul Group. The Group has interests in real estate, facility management and remote sensing facility management. The business was won following a pitch that was called a month ago, where three agencies were shortlisted. The size of the business is estimated to be close to Rs 10 crore. The Group is now looking for a media partner and has shortlisted few agencies.
On the decision to partner with M&C Saatchi, Anoop Saxena, Head-Advertising and PR, Vipul Group, said, “We found a perfect partner in M&C Saatchi as they presented a strong strategy which matched our expectations.”
Vipul Real Estate has advertised in the past and the creatives were handled by Arms Communications. This is the first time that the Group is planning to advertise its two arms -- Vipul Facility Management and Vipul Laing O’Rourke, which provides remote sensing facility management. This is primarily because these two divisions of the Group have received encouraging response in the recent past. As for Vipul Real Estate, Saxena said that its USP is ‘delivered as committed and most importantly, in stipulated time’.
The media mix would primarily focus on print and outdoor. Though justifying the budget, Saxena informs that the Group is entering many new places like Ludhiana, Mohali, Amritsar, Nagpur, Kolkata and Bhubaneshwar, among others where the brand needs to be established, and this would require ample advertising. The Group has many projects in pipeline too.
Saxena added, “We are a young group which is eager to deliver and meet results. Our pedigree is that of meeting our commitments and deadline. We want to have this aspect reflected in our communication.”
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