Top Story

e4m_logo.png

Home >> Advertising >> Article

M&C Saatchi - Digital & Direct set to win creative duties for new Turner channel

05-November-2008
Font Size   16
M&C Saatchi - Digital & Direct set to win creative duties for new Turner channel

Turner Broadcasting System is set to launch its Hollywood movies and series channel in association with Warner Bros. As its first step towards deciding on its marketing strategy, Turner is expected to award the creative business of this new channel to M&C Saatchi - Digital & Direct.

However, when contacted, a Turner Broadcasting spokesperson said, “Turner has not formally appointed any creative agency for its upcoming English entertainment channel.”

Though the client formally declined to divulge the details, an industry source close to the development has confirmed the development. The ad spend for the business estimated is in the vicinity of Rs 10 crore and above. MPG will be handling the media duties.

The channel is slated to launch very soon. According to industry sources, the channel is expected to plan a multi-media campaign focussing more on direct and digital mediums targeting the media planners for other advertisers. Hence, the communication will be driven through the Internet, online and mobile advertising.

Turner Broadcasting System had announced its venture to launch Hollywood movies and series channel with Warner Bros in April 2008. In India, Turner will now offer a bouquet of content across multiple genres that include in the kids’ television space with Cartoon Network and POGO; news channels, CNN and CNN-IBN; English entertainment channel with Warner Bros and HBO; Hindi GEC in partnership with the Alva Brothers; theatrical animations; and live action television series. Turner also has a distribution partnership with Zee Entertainment and Enterprises Ltd – Zee Turner Ltd.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign