Maxx Mobile Communications, the mobile phone accessories manufacturing and distribution company, has called for a multi-agency pitch for its creative as well as it media businesses. The pitch, which saw several agencies in the fray, took place recently.
When contacted, officials from the client side confirmed the development and said that the pitch rounds had been completed and decision on the agency would be taken very soon. According to industry sources, Maxx Mobile has shortlisted two agencies and would finalise one soon. However, no agency names could be ascertained at the time of filing this report.
Maxx Mobile is foraying into the mobile phones business with the vision of providing the latest and widest range of wireless products, solutions, technologies and services to customers, backed with a proven and strong customer support network and a comprehensive research, design and manufacturing strategy.