Top Story


Home >> Advertising >> Article

Maxus wins Silver at Festival of Media Asia Pacific for Power of 49 campaign

Font Size   16
Maxus wins Silver at Festival of Media Asia Pacific for Power of 49 campaign

The award winning spree continues for global consultancy firm Maxus, as it has bagged the prestigious Silver for the Utility/Public Service Award at Festival of Media Asia Pacific concluded recently.

This also makes it their 45th award for the Power of 49 across local, regional and global forums.

Maxus won the award for its much talked about campaign Power of 49- the media movement that brought about  fresh and exciting rigour for the brand Tata Tea.
Maxus South Asia Managing Director Kartik Sharma commenting on the win said, “Maxus has made strong and consisted  efforts to become future ready and lean into change in a competitive ecosystem. This work is special as it really brings out the power of a great idea in a holistic and integrated manner and the wins are testimony to this. We are thankful to Tata Global Beverages in believing in Maxus and giving us the complete freedom to bring this great idea to life. We are also thankful to all our media partners for their unconditional support and making this campaign a roaring success. We are of course ecstatic about the win.”

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016