Maxus from the GroupM umbrella has won media mandate in India for ICC Champions Trophy and ICC Women’s World Cup 2017.
Maxus has previously handled several ICC campaigns in India including the ICC Cricket World Cup 2015, ICC World Twenty20 2014, ICC Champions Trophy 2013, ICC World Twenty20 2012 and ICC Cricket World Cup 2011.
Commenting on the win, Kartik Sharma, Managing Director, Maxus says, “It's amazing to be associated with ICC again for the ICC Champions Trophy and ICC Women’s World Cup. We are grateful to continue this association with ICC over these years. Sports has been an important vertical for us and we are looking forward to adding the Maxus touch to the world of sports media”.
The Champions Trophy will be played from June 1 to 18 June followed by the ICC Women’s World Cup from 24 June to 23 July. Both these tournaments will be played in the United Kingdom.