Deccan Chronicle has signed on Maxus to handle its media duties. The account was not preceded by any pitch process. Executives familiar with the development informed that this was the first time that Deccan Chronicle had signed on a media agency. Though details about the account size were not available, it is expected to be upwards of Rs 20 crore.
Confirming the news about the win, Ajit Varghese, MD, Maxus India, said, “We are very excited to work on this account. This is a prestigious business, renowned in the South. They are a very healthy company, which is doing well and have huge future plans. We are looking forward to working with the owners closely, and doing some great work with them.”
Deccan Chronicle’s media duties were so far handled in-house by Sieger Solutions. The creative agency on the business is Temple Advertising. It is believed that Deccan Chronicle has chalked out aggressive expansion plans, which might see it growing into various other streams. The decision to hire a media agency was triggered by this.