Top Story


Home >> Advertising >> Article

Maxus wins media duties of Deccan Chronicle

Font Size   16
Maxus wins media duties of Deccan Chronicle

Deccan Chronicle has signed on Maxus to handle its media duties. The account was not preceded by any pitch process. Executives familiar with the development informed that this was the first time that Deccan Chronicle had signed on a media agency. Though details about the account size were not available, it is expected to be upwards of Rs 20 crore.

Confirming the news about the win, Ajit Varghese, MD, Maxus India, said, “We are very excited to work on this account. This is a prestigious business, renowned in the South. They are a very healthy company, which is doing well and have huge future plans. We are looking forward to working with the owners closely, and doing some great work with them.”

Deccan Chronicle’s media duties were so far handled in-house by Sieger Solutions. The creative agency on the business is Temple Advertising. It is believed that Deccan Chronicle has chalked out aggressive expansion plans, which might see it growing into various other streams. The decision to hire a media agency was triggered by this.


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers