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Maxus wins Media Agency of the Year @ EMVIES 2014

Maxus wins Media Agency of the Year @ EMVIES 2014

Author | exchange4media News Service | Thursday, Sep 18,2014 8:17 AM

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Maxus wins Media Agency of the Year @ EMVIES 2014

The winners for EMVIES 2014 have been declared and Maxus has been named the Media Agency of the Year, leading the agency scorecard, followed by Lodestar UM, Mindshare, Madison Media Pinnacle, Madison Media Infinity, PHD India & Mediacom.

Advertiser/Client of the Year was jointly won by Tata Global Beverages and Hindustan Unilever, followed by Mondelez India Foods, Tata Motors, and P&G.

Grand EMVIE went to Maxus and Tata for Tata Tea Gold’s campaign for Elections: The Media Movement That Changed the Role of Women in Indian Elections.

Maxus won a total of 9 Gold, 6 Silver and 3 Bronze EMVIES, along with the Grand EMVIE. Lodestar UM picked up 1 Gold, 13 Silver and 6 Bronze EMVIES, while Mindshare bagged 3 Gold, 5 Silver EMVIES this year.

On the client side, Tata Global Beverages won 4 Gold and 2 Silver metals along with the Grand EMVIE while HUL bagged 3 Gold, 5 Silver and 1 Bronze EMVIE this year.

Below is the points chart for EMVIES 2014 winners:

Here is the complete list of winners of EMVIES 2014:

THE ADVERTISING CLUB  
EMVIE 2014 - RESULTS  
           
BEST MEDIA STRATEGY - CONSUMER PRODUCTS   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Maxus Tata Tea Gold PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections Tata Global Beverages Ltd. GOLD
2 PHD India Hindustan Unilever Kan Khajura Tesan Hindustan Unilever Ltd. GOLD
3 Madison Media Infinity Mediker Anti-Lice Treatment Naturals Mediker Creates A Self Sustaining Ecosystem To Engineer Conversations Marico Ltd. SILVER
4 Lodestar UM Coca Cola Coke Studio Feel The Music Coca Cola India Pvt. Ltd. SILVER
5 Madison Media Pinnacle Cadbury Celebrations Songs For Sisters Mondelez India Foods Ltd. BRONZE
6 Madison Media Pinnacle Cadbury Celebrations Take Some Effort, Make Some Time Mondelez India Foods Ltd. BRONZE
           
BEST MEDIA STRATEGY - CONSUMER DURABLES   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Lodestar UM Tata Safari Storme Taking The Nation By Storme Tata Motors Ltd. SILVER
2 Lodestar UM Mahindra Maxximo Mini Van Mahindra Maxximo Mini Van A guardian to our children Mahindra & Mahindra Ltd. BRONZE
           
BEST MEDIA STRATEGY - SERVICES   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Maxus Tata Sky+ HD Making Complex Simple and Simple Magical Tata Sky Ltd. SILVER
2 Lodestar UM Kansai Nerolac Paints U CAN - It Just Takes You and a Can Kansai Nerolac Paints Ltd. BRONZE
           
BEST MEDIA STRATEGY - MEDIA  
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Vizeum India MTV India MTV Rock the Vote Viacom 18 Network BRONZE
           
BEST MEDIA INNOVATION - RADIO  
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Madison Media Pinnacle Cadbury Celebrations Songs For Sisters Mondelez India Foods Ltd. SILVER
2 Mindshare Closeup Toothpaste Jab Closeup Antakshari ne Loota UP, Bihar aur Jharkhand Hindustan Unilever Ltd. SILVER
3 OMD India Sony ET KBC on Radio Multi Screen Media BRONZE
           
BEST MEDIA INNOVATION - DIRECT MARKETING  
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 ibs Old Spice Building India's first responsive social brand P&G India SILVER
           
BEST MEDIA INNOVATION - CINEMA   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Lodestar UM GCMMF (Amul) Piyo Doodh- Bhaag Milkha Bhaag GCMMF SILVER
2 Mediacom Communications Pvt. Ltd. Volkswagen SKSE Volkswagen Group Sales India Pvt. Ltd. BRONZE
           
BEST MEDIA INNOVATION - OUT OF HOME  
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 DDB Mudramax Star Jalsha Jhiliks Wedding- Live Invitation in a billboard Star Entertainment Media Pvt. Ltd. BRONZE
           
BEST MEDIA INNOVATION - TV - CONSUMER PRODUCTS   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Maxus Tata Tea Gold PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections Tata Global Beverages Ltd. GOLD
           
BEST MEDIA INNOVATION - TV - CONSUMER DURABLES  
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Madison Media Infinity Asian Paints - Corporate Har Ghar Kuch Kehta Hai Asian Paints Ltd. GOLD
           
BEST MEDIA INNOVATION - TV - SERVICES   
NO AWARD  
           
BEST MEDIA INNOVATION - TV - MEDIA   
NO AWARD  
           
           
BEST MEDIA INNOVATION - SPONSORSHIP   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Lodestar UM Tata Safari Storme Safari Storme 24 : Redefining The Sponsorship Rules Tata Motors Ltd. SILVER
2 Maxus Tata Tea Gold PO49 IIFA : Birth of a Movement driven by Role Models Tata Global Beverages Ltd. SILVER
           
BEST MEDIA INNOVATION - DIGITAL (SEARCH)   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Interactive Avenues Carzonrent Weather Intelligence Carzonrent GOLD
2 Mediacom Communications Pvt. Ltd. Snickers Yu are not you whn youre hungry MARS International Pvt. Ltd. SILVER
3 iProspectCommunicate2 Cleartrip API Wizardry means that we can now have our cake and eat it too! Cleartrip BRONZE
           
BEST MEDIA RESEARCH / ANALYTICS : BEST MEDIA RESEARCH USING PROPRIETARY DATA   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Maxus Titan Eye+
Retail Expansion Contraction!
Titan Company Ltd. GOLD
2 Lodestar UM Sprite Sprite Teen Till I Die Coca Cola India Pvt. Ltd. SILVER
3 Maxus Agency Research If the Facts don't fit the theory, change the theory!!!! Agency Research SILVER
4 Lodestar UM Amul Behind the Value Exchange GCMMF  BRONZE
           
BEST MEDIA RESEARCH / ANALYTICS : BEST MEDIA RESEARCH USING EXISTING DATA   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Maxus Agency Research I Know which half of my advertising is a waste Agency Research GOLD
2 Lodestar UM Tata Safari Storme Matchmaker : A Tool for Brand Partnerships Tata Motors Ltd. SILVER
3 Madison Media Pinnacle Mondelez What Social Media Does Mondelez India Foods Ltd. SILVER
           
BEST MEDIA RESEARCH / ANALYTICS : BEST USE OF ANALYTICS / DATA TECHNOLOGY   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1         GOLD
2 Maxus Titan Eye+
Retail Expansion Contraction!
Titan Company Ltd. SILVER
3 Lodestar UM Coca Cola Adopting RFR For Media For Coca Cola India Coca Cola India Pvt. Ltd. SILVER
4 Lodestar UM Tata Safari Storme Matchmaker : A Tool for Brand Partnerships Tata Motors Ltd. SILVER
           
BEST MEDIA INNOVATION - AMBIENT MEDIA   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Mindshare Kellogg's Kellogg's Breakfast Cabs Kellogg India Pvt. Ltd. GOLD
2 Lodestar UM Kansai Nerolac Paints U CAN - It just takes You and a Can Kansai Nerolac Paints Ltd. SILVER
3 Mindshare Heineken Heineken Inner Voice United Breweries Ltd. SILVER
4 Mediacom Communications Pvt. Ltd. Gillette Social Experiment P&G India SILVER
5 Madison Media Pinnacle Cadbury Dairy Milk Purple, New Colour Of Friendship Mondelez India Foods Ltd. BRONZE
6 Lodestar UM Amul How Amul made 1 lac people eat 50 litres of Ice Cream in a single day! GCMMF BRONZE
7 Madison Media Pinnacle Cadbury Gems T20 World Cup Mondelez India Foods Ltd. BRONZE
           
BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 ibs Kotak Jifi The world's first Twitter Banking Kotak Mahindra Bank GOLD
6 Vizeum India MTV India MTV Rock the Vote Viacom 18 Network GOLD
2 PHD India Be Beautiful Vlog-On! Hindustan Unilever Ltd. SILVER
3 ibs Old Spice Building a Mantastic brand online in less than 3 months P&G India SILVER
4 MEC Reliance Life Insurance #Greatestfan Reliance Life Insurance Co. Ltd. BRONZE
           
BEST MEDIA INNOVATION - DIGITAL (MOBILE / HAND HELD DEVICES)  
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Maxus Tata Tea Media that Changed the role of women in Indian Elections Tata Global Beverages Ltd. GOLD
2 PHD India Hindustan Unilever Kan Khajura Tesan Hindustan Unilever Ltd. GOLD
3 Maxus Tata Sky+ HD 8PM Match vs. 8PM Traffic Tata Sky Ltd. GOLD
4 Mediacom Communications Pvt. Ltd. Snickers A Story About Hungry Minds & Fingers That Misspell MARS International Pvt. Ltd. SILVER
5 Maxus Nokia Lumia 720 The Great Escape Microsoft Mobile  BRONZE
           
BEST MEDIA INNOVATION - DIGITAL (DISPLAY)   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Maxus Tata Sky + HD Making Complex Simple and Simple Magical Tata Sky Ltd. GOLD
2 Maxus Hero Corporate Mileage Campaign Hero MotoCorp GOLD
3 Maxus Tata Sumo Gold India's First Simulated Multi-terrain Test Drive In A Banner! Tata Motors Ltd. SILVER
4 Mindshare Nike India Make Every Yard Count Nike India SILVER
5 SMG Convonix Samsung India Electronics No Touch Banner Samsung India Electronics BRONZE
6 ibs Old Spice Mantastic Me - The World's first user created web banner campaign P&G India BRONZE
           
BEST ONGOING MEDIA CAMPAIGN  
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Mediacom Communications Pvt. Ltd. Gillette Shave India Evolution P&G India GOLD
2 Madison Media Infinity Mediker Anti-Lice Treatment Naturals Mediker Creates a Self Sustaining Ecosystem To Engineer conversations Marico Ltd. GOLD
3 Mindshare Kissan Kissanpur- Where What You Grow Is What You Eat! Hindustan Unilever Ltd. SILVER
4 Mindshare Closeup Toothpaste Jab Closeup Antakshari ne Loota UP, Bihar aur Jharkhand Hindustan Unilever Ltd. SILVER
           
BEST MEDIA INNOVATION - BRANDED CONTENT  
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Mindshare Kan Khajura Tesan Mobile is the New TV Hindustan Unilever Ltd. GOLD
3 Madison Media Infinity Asian Paints Corporate Har Ghar Kuch Kehta Hai Asian Paints Ltd. SILVER
4 Lodestar UM Coca Cola Coke Studio Season 3 :  Delivering Talkable Experiences Coca Cola India Pvt. Ltd. BRONZE
5 OMD India Stayfree Women for Change Stayfree Mujhe Pankh De Do - Inspiring Women to be the change Johnson & Johnson Ltd. BRONZE
           
BEST MEDIA INNOVATION - PRINT (DAILIES)   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 OMD India Johnson's baby When newspaper started smelling like babies! Johnson & Johnson Ltd. SILVER
2 Madison Media Pinnacle Cadbury Dairy Milk Silk A Newspaper With Heart Mondelez India Foods Ltd. BRONZE
3 Maxus Dulux Weathershield Sun Reflect Dulux Weathershield keeps summers cool Akzonobel BRONZE
           
BEST MEDIA INNOVATION - PRINT (MAGAZINES)  
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Madison Media Infinity Mediker Anti-Lice Treatment Naturals Mediker Immortalizes Rural Kids As Cartoon Characters Marico Ltd. SILVER
2 Lodestar UM Coca Cola Spreading Ummeedo Wali Dhoop Coca Cola India Pvt. Ltd. BRONZE
           
BEST MEDIA INNOVATION - EVENTS / EXPERIENTIAL MARKETING  
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 DDB Mudramax Birla Sun Life Insurance The Last Telegram Birla Sun Life Insurance SILVER
2 Maxus Tata Tea Gold PO49 IIFA: Birth of a Movement driven by Role Models Tata Global Beverages Ltd. SILVER
3 Lodestar UM Amul How Amul made 1 lac people eat 50 litres of Ice cream in a single day! GCMMF SILVER
4 Madison Media Pinnacle Cadbury Dairy Milk What A Goal By Chocogulla Mondelez India Foods Ltd. SILVER
5 Maxus Vodafone India Selfie 2.0 - World's Largest Selfie Photograph Vodafone India BRONZE
6 DDB Mudramax Zydus SugarFree Natura Sugarfree Modak Zydus Wellness Ltd. BRONZE
           
BEST INTEGRATED CAMPAIGN - MEDIA   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Mindshare Star Sports Star Sports Refresh Star India Pvt. Ltd. GOLD
           
BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS  
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Maxus Tata Tea Gold PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections Tata Global Beverages Ltd. GOLD
2 Lodestar UM Coca Cola Coke Studio Connecting with Youth Coca Cola India Pvt. Ltd. SILVER
3 Madison Media Infinity Mediker Anti-Lice Treatment Naturals Mediker Creates A Self Sustaining Ecosystem To Engineer Conversations Marico Ltd. SILVER
4 Mediacom Communications Pvt. Ltd. Gillette Shave India 6 - UnShaven is UnBathed P&G India BRONZE
           
BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Lodestar UM Tata Safari Storme Taking the nation by Storme Tata Motors Ltd. SILVER
           
BEST INTEGRATED CAMPAIGN - SERVICES   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Lodestar UM Microsoft Office 365 Cloudonomics- Microsoft Office 365 SME Take it to the next level Microsoft India Ltd. SILVER
2 MEC Reliance Life Insurance #Greatestfan Reliance Life Insurance Co. Ltd. SILVER
           
BEST MEDIA INNOVATION - DIGITAL (VIDEO)   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Madison Media Pinnacle Cadbury Bournville Tape a Tweet Mondelez India Foods Ltd. GOLD
2 PHD India Be Beautiful Vlog-On! Hindustan Unilever Ltd. SILVER
3 PHD India Toni & Guy Hair Meet Wardrobe Hindustan Unilever Ltd. BRONZE
           
OTHER CATEGORIES - The following four categories will not feature in computation of 
           
BEST IMPLEMENTATION TEAM OF THE YEAR  
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 BEST MEDIA INNOVATION - BRANDED CONTENT Maxus Tata Tea Gold - PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections Tata Global Beverages Ltd. GOLD
2 BEST MEDIA INNOVATION - TV - CONSUMER DURABLES Madison Media Infinity Asian Paints - Corporate - Har Ghar Kuch Kehta Hai Asian Paints Ltd. SILVER
3 BEST MEDIA INNOVATION - AMBIENT MEDIA  Mindshare Kellogg's - Kellogg's Breakfast Cabs Kellogg India Pvt. Ltd. SILVER
4 BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA)  ibs Kotak Jifi - The world's first Twitter Banking Kotak Mahindra Bank SILVER
           
 YOUNG EMVIE OF THE YEAR   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 DDB Mudramax Operation Black Dot, Clean and Clear, United Nations Young Changemakers Conclave, DDB Mudra Group Youth Report Samyak Chakrabarty Johnson & Johnson Ltd., United Nations GOLD
2 Mindshare Kellogg Anaaj ka Nashta, Kellogg SpecialK Alka Bhavnani Kellogg India Pvt. Ltd. SILVER
3 Maxus Tata Tea Premium / Tata Gemini / Tata Tea Gold Vikesh Jain Tata Global Beverages Ltd. SILVER
           
BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA, POWERED BY  zoOm   
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 Maxus Tata Tea Gold PO49: Bollywood For Change Tata Global Beverages Ltd. GOLD
2 Lodestar UM Tata Safari Storme 24 : Co-starring Anil Kapoor and Safari Storme Tata Motors Ltd. SILVER
3 Mindshare Idea Making Bollywood's biggest celebrities our de-facto endorsers Idea Cellular Ltd. SILVER
           
BEST MEDIA INNOVATION FROM MEDIA AGENCIES NOT EXCEEDING RS. 50 CRORES ANNUAL BILLING  
           
NO. AGENCY NAME BRAND NAME CAPTION TITLE CLIENT NAME G / S / B
1 ibs Kotak Jifi Building the world's first social media bank Kotak Mahindra Bank SILVER
2 ibs Old Spice Building a Mantastic brand online in less than 3 months P&G India SILVER

GRAND EMVIE :  Maxus & Tata Global Beverages Ltd. - Tata Tea Gold

   

PO49 Elections: The Media Movement that Changed the Role of Women in Indian Elections

   

                                                   {BEST MEDIA INNOVATION - BRANDED CONTENT}

   
           

THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 9TH SEPTEMBER, 2014

   

BEST MEDIA INNOVATION - RADIO

     
 

Mindshare

Closeup Toothpaste - Jab Closeup Antakshari ne Loota UP, Bihar aur Jharkhand

 
           

THE BEST CASE STUDY PRESENTATION AWARD FOR THE CASE STUDY PRESENTED ON 11TH SEPTEMBER, 2014

   

BEST MEDIA INNOVATION - AMBIENT MEDIA

     
 

Mindshare

Kellogg's - Kellogg's Breakfast Cabs

   
           

AND WE HAVE TWO BEST CASE STUDY PRESENTATION AWARDS FOR THE CASE STUDIES PRESENTED ON 12TH SEPTEMBER, 2014

 

BEST MEDIA INNOVATION - PRINT (MAGAZINES)

     
 

Mediacom Communications Pvt. Ltd.

Gillette - Social Experiment

     
           

BEST INTEGRATED CAMPAIGN - SERVICES

     
 

MEC

Reliance Life Insurance - #Greatestfan

   
           

MEDIA CLIENT OF THE YEAR :  TATA GLOBAL BEVERAGES LIMITED & HINDUSTAN UNILEVER LIMITED

 
           

MEDIA AGENCY OF THE YEAR :  MAXUS

     

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