Top Story

e4m_logo.png

Home >> Advertising >> Article

Maxus to handle the media duties for Neo Sports

25-May-2010
Font Size   16
Maxus to handle the media duties for Neo Sports

Neo Sports has roped in Maxus as its media agency. Prior to this, MEC handled the media duties. The creative duties continue to be with McCann Erickson. Industry sources peg the business to be around Rs 20-25 cr.

Prasana Krishnan, COO, Neo Sports confirmed the development to exchange4media. While both MEC and Maxus are from Group M, the change comes due to some internal restructuring.

Sports and entertainment company Nimbus Communications had announced the launch of Neo Sports, a 24-hour cricket centric television channel in September 2006. The channel focuses on various cricket related programming, live coverage of both domestic and international cricket, interviews with top cricketers, analysis and sports entertainment.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow