Maxus India retained the title of the most “dominant” agency profile for 4th year in a row as per the RECMA 2013 report. They were the only agency to be rated as “dominant” as per the ratings. The RECMA report is the Qualitative Assessment for 2013 for all leading media agencies in India, based on the parameters called Vitality & Structure. This is the highest level of ratings awarded by the agency RECMA, for the agency that demonstrates a balance between the two parameters.
Speaking on the new RECMA Ratings, Kartik Sharma, Managing Director, Maxus South Asia said, “2013 has been an exciting year for us. We won 17 new businesses, worth over Rs.600 crore. We made substantial investments to strengthen our offering across core media, digital, branded content and activation. This is also reflected in the number of industry awards the agency won during the year.” He added, “From a people point of view, the new RECMA ratings are an indicator of the 10/10 vision that drives us to delight our clients and customers. We are governed by Passion, Agility, Collaboration and an Entrepreneurial spirit (PACE), a mission statement that drives us to deliver the very best and meet challenges head on.”
2013 has been an exciting year for Maxus in India. New business wins include Tata Global Beverages, Unitech, Nestle India, Kotak Mahindra, Redbus.in, Ruchi Soya and Musafir.com, to name a few. They also retained the media duties for L’Oreal in India in a very aggressive pitch across agencies. The agency dominated the industry awards, winning Agency of the Year. Maxus India also saw several high profile talent related milestones, with Ajit Varghese moving into a new role at as CEO, APAC, Maxus and Kartik Sharma taking over as the new Managing Director, Maxus India.
Maxus India also began 2014 on a high note with several breakthrough campaigns like “Power of 49” for Tata Tea, a senior management promotion with Sanchayeeta Verma as Head, Maxus South and Anand Chakravarthy joining as Head Maxus, West.