Maxus India has successfully retained the media responsibilities for Pernod Ricard in India. Maxus has been working with Pernod Ricard for the last decade. The multi-agency pitch saw participation from other leading agencies along with incumbent agency Maxus. The account will continue to be handled out of Delhi office led by Navin Khemka.
Speaking on retaining the business, Kartik Sharma, Managing Director, Maxus South Asia said, “This is a moment of pride for all of us and such wins ensure we continue to deliver the best for our brands. Retaining Pernod Ricard is an extremely satisfying and a validation of our work. I am grateful to Pernod Ricard for reposing faith in us and continuing our decade old relationship. We eagerly look forward to the next leg of this partnership.”
Sumeet Lamba, Executive Director – Business Development, Pernod Ricard India said, “We are pleased to continue our decade old association with Maxus. Their superior understanding of the category and its nuances has helped us in meeting our brand marketing goals in the past. We are confident that they will continue to be an effective partner in the years to come.”
Commenting on the win, Navin Khemka, Managing Partner, Maxus said, “We are committed to enhance our cutting edge creative thinking on Pernod Ricard. Together, we have created iconic brands that we are proud of and we are confident of delivering unmatched media value going forward.”