Top Story


Home >> Advertising >> Article

Maxus places Tanishq 'stars' in Star Plus' Saath Nibhaana Saathiya

Font Size   16
Maxus places Tanishq 'stars' in Star Plus' Saath Nibhaana Saathiya

In keeping with the festive spirit of Diwali, Maxus has partnered with Saath Nibhaana Saathiya on Star Plus to promote its client Tanishq. The integration in the programme features the lead protagonists walking into a Tanishq Store to purchase jewellery and the sales person showcasing the wide range of jewellery available at Tanishq. The long sequence integration then seamlessly blends the current offering of Tanishq’s` Queen of Diamonds’ offer into the storyline of the serial.

According to Sirish Chandrasekhar, Marketing Manager, Tanishq, “The programme integration in Saath Nibhaana Saathiya is aimed at showcasing the wide range of jewellery at Tanishq and communicating the Queen of Diamonds offer details in an effective yet subtle method.”

“The idea was to get the Tanishq mega offer salience and larger than life effect, in the consumer's mind at a high involvement environment thereby complementing the ongoing campaign,” said Laya Menon, Client Leader, Maxus.

The episode will be telecasted on Oct 29, a few days before the high jewellery sales period of Dhanteras. This integration on Star Plus is aimed to give Tanishq the extra edge in reaching out to the festive season jewellery shoppers in the Hindi speaking markets.

Kevin Vaz, President, Ad Sales, Star Network, commented, “Star is committed to providing the most innovative solutions to brands across categories which seamlessly integrates with content and enhances consumer engagement for our clients. Brand solutions are increasingly becoming a powerful communication tool along with the commercial FCT, and one such clutter breaking example is the solution provided to Tanishq.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video