Top Story


Home >> Advertising >> Article

Maxus India adds Red Bull to its kitty; ac size Rs 15-20 cr

Font Size   16
Maxus India adds Red Bull to its kitty; ac size Rs 15-20 cr

In the wake of a multi-agency pitch, Maxus India’s Mumbai office has bagged the media mandate for Red Bull. The win comes close on the heels of the agency bagging the Colors and media duties. Industry sources have pegged the Red Bull media business in the region of Rs 15-20 crore.

Confirming the development, Ajit Varghese, MD, Maxus India, said, “Maxus continues to win clients’ trust. It shows a lot on how we can deliver efficiency and effectiveness in planning even in these tough times. Red Bull is an iconic brand worldwide, and we are more than happy to partner them in their vision to further build the brand and a great business in India.”

It is understood that Red Bull is looking at its India footprint aggressively, and the search for a media partner was a direct result of these plans.

Earlier in the week, Maxus had seen additional wins coming from Tata Motors, where the Land Rover business was assigned to the company. Last week at the Cannes Lions International Advertising Festival 2009, the agency had won two Bronze Lions.

Maxus’ client portfolio includes Vodafone, Nokia, Tata Sky, Hero Honda, Dabur, Perfetti Van Melle, Titan, Fiat, Bajaj Allianz, and IDBI among others.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign