In the wake of a multi-agency pitch, Maxus India’s Mumbai office has bagged the media mandate for Red Bull. The win comes close on the heels of the agency bagging the Colors and Rediff.com media duties. Industry sources have pegged the Red Bull media business in the region of Rs 15-20 crore.
Confirming the development, Ajit Varghese, MD, Maxus India, said, “Maxus continues to win clients’ trust. It shows a lot on how we can deliver efficiency and effectiveness in planning even in these tough times. Red Bull is an iconic brand worldwide, and we are more than happy to partner them in their vision to further build the brand and a great business in India.”
It is understood that Red Bull is looking at its India footprint aggressively, and the search for a media partner was a direct result of these plans.
Earlier in the week, Maxus had seen additional wins coming from Tata Motors, where the Land Rover business was assigned to the company. Last week at the Cannes Lions International Advertising Festival 2009, the agency had won two Bronze Lions.
Maxus’ client portfolio includes Vodafone, Nokia, Tata Sky, Hero Honda, Dabur, Perfetti Van Melle, Titan, Fiat, Bajaj Allianz, and IDBI among others.