Top Story

e4m_logo.png

Home >> Advertising >> Article

Maxus executes new campaign for Manappuram Finance with Akshay Kumar

16-March-2017
Font Size   16
Maxus executes new campaign for Manappuram Finance with Akshay Kumar

Manappuram Finance has, yet again, tried to bring in an innovative touch to its gold loan services by refining the product to make it hassle-free and convenient and subsequently launching a new ad campaign. The ad campaign was started during the first week of March to promote the new Online Gold Loan. The TVC showcases actor Akshay Kumar playing the role of a common man who aspires to set up his own business, own a house, and buy a car.

Manappuram Online Gold Loan scheme comes to his assistance each time he wishes to fulfil a dream of his.

Manappuram has roped in eight celebrities as ambassadors who endorse the product, with Akshay Kumar for the Hindi-speaking belt, Jeetu Madnani for West Bengal, Uttam Mohanty for Odisha, Sachin Khedekar for Marathi, Puneet Rajkumar for Karantaka, Venkatesh for AP/Telangana, Mohanlal for Kerala, and Vikram for Tamil Nadu. 

Maxus is the agency behind the execution of this campaign.

Talking about the campaign, Meera Haridas, Head of Marketing, Manappuram Finance, said, “The new Online Gold Loan (OGL) campaign attempts to move it to one’s preferred class of financial assets, one that has easy liquidity and convenience of use to meet the challenges of contemporary lifestyle. Hence, the traditional segments of customers have expanded to meet one’s different financial needs.”

The new OGL brings with it the convenience of availing a gold loan online or through the mobile app. One can pledge one’s gold jewellery with any of the 3,300 branches of Manappuram Finance. All subsequent transactions, whether taking additional loans or repayment of interest, can be done online or through the mobile app.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.