Maxus has announced the promotion of Sanchayeeta Verma as Managing Partner, Maxus South India & South Asia. Verma had joined Maxus in 2009 as Head of the Bangalore office. Over the years, she has successfully managed the Bangalore operations and established the Kerala set-up. She helped the team bring in some key clients such as Wipro, Tata Tea, RedBus.com, Google, Myntra.com, Manapuram, and Kerala Tourism (for digital) into the Maxus fold.
Verma has been a key architect in driving the entertainment and sports programming, digital and activation agenda for all Maxus clients in the Southern region. Under her stewardship, Maxus won the Agency of the Year title in the Ad Club Bangalore awards for four years in a row.
Speaking on her appointment, Kartik Sharma, Managing Director, Maxus South Asia said, “Sanchayeeta is one of our star Maxusites. A team player to the core, her sharp strategic thinking and keen sense of innovation keeps her and her team at the cutting edge of media investments and planning. We wish her all the best for her future endeavors at Maxus.”
On her new role, Verma said, “The effort till now has been to put together a formidable set-up, be it in terms of the clients we handle, the work we do and most importantly the rich and diverse talent pool. Going forward, the biggest thrust will be on making our clients future ready. The future of media is about choreographing convergence between traditional, digital and experiential media, content and data being the epicenter of it all. To survive today’s complex, always under stress market conditions, brands need to master how to navigate the same. Maxus is best poised to lean into change towards this exciting new future and I look forward to it.”
Verma has been with the GroupM system for over 10 years, earlier with Mindshare.