Maxus has elevated some of its key people and strengthened the top management team. Anand Chakravarthy who joined last year as Head of Maxus West has been promoted to Managing Partner. Anand will continue to be based at Mumbai, leading the West team and expansion plans.
Unny Radhakrishnan who heads the digital practice for Maxus South Asia has been promoted as Chief Digital Officer. In his new role, he will be additionally responsible for developing new practices & investments and new offerings from Maxus Metalworks (the creative R&D lab of Maxus).
Vishal Jacob who was leading Digital Strategy earlier has been promoted as National Director – Digital. In his new role, Jacob will take over from Radhakrishnan and be responsible for the digital services of Maxus across offices.
Sairam Ranganathan has been promoted as General Manager. Ranganathan currently heads Digital for Maxus West. Additionally, he will be also responsible for the Digital Media Product and digital training needs.
Mimi Deb who joined Maxus Delhi 3 years ago as client leader has been elevated to General Manager. She will lead several large new businesses like Shopclues and several other blue chip clients which the agency won recently.
Maxus has been consistently winning awards at various forums. This year alone Maxus has won 2 digital agency of the year awards this year at key industry forums and has won 5 metals for effectiveness at the recently concluded Asian Marketing Effectiveness Awards. Maxus has also won awards at both Festival of media international and Asia.