Top Story


Home >> Advertising >> Article

Maxus elevates Ajit Varghese to CEO Asia Pacific

Font Size   16
Maxus elevates Ajit Varghese to CEO Asia Pacific

GroupM has promoted Ajit Varghese, MD, Maxus South Asia to the role of CEO of Maxus Asia Pacific. In his new role, which comes into effect on January 1, 2014, Varghese will oversee Maxus operations in all Asia Pacific countries

Varghese takes over the role from Neil Stewart, who is being promoted to the new position of chief client officer, Maxus Global. Varghese will work closely with Stewart during a six-month transition period. Varghese will relocate to Singapore and will report into Mark Patterson, CEO, GroupM Asia Pacific and Vikram Sakhuja, CEO, Maxus Global.

CVL Srinivas, CEO, GroupM South Asia said, “Ajit has been an outstanding leader for Maxus and a great ambassador for GroupM.  He combines intellect with a passion for delivering the best value for his clients. He has helped create a very unique culture at Maxus and truly embodies the Maxus spirit. All of us at GroupM are very proud of his achievements and wish him the very best in his new role.”

Over the last seven years, Varghese has been responsible for scaling up Maxus in India and South Asia. Under his leadership, Maxus has bagged many awards in India and South Asia, winning at Cannes, FOMA, Emvies, Goafest, and recently retaining the Mobile Marketing Agency for the second year running at MMA, shared an official release.

“Ajit has displayed exceptional leadership to make Maxus one of India’s best and biggest agencies. With this promotion, I am very excited that Ajit will now lead Maxus APAC. I have no doubt that with his brand of entrepreneurial leadership, Maxus APAC will scale new heights,” said Sakhuja.

Varghese said, “The last seven years at Maxus has been an exciting journey; we have built a strong portfolio of clients, secured their trust, delivered them a world-class product and picked up many accolades along the way. We have worked hard to develop our value proposition, building a Maxus spirit and culture that will help sustain and propel our business in the coming years. I’m now looking forward to learning and contributing more to Maxus and GroupM across the region and am sure the journey will be as exciting and fruitful in the coming years. India obviously continues to be part of my scope and will remain close to my heart.”

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve