Maxus has bagged the media mandate for McCain Foods India. The news was confirmed by McCain India. Maxus has won the media mandate on the back of a multi-agency pitch that took place in Delhi a couple of months earlier, as reported by exchange4media.
Madison Media is the incumbent agency on the account. The agency won the media mandate for the brand in 2013. Zenith Optimedia was handling media duties for the brand prior to Madison.
L&K Saatchi & Saatchi is the creative agency for the brand. The brand is known for its tagline ‘Jhatse banao, kuch tasty khao’ which translates to ‘Quick, fun and tasty snacks made in a jiffy’ and has Bollywood actor Karishma Kapoor as its brand ambassador.
McCain Foods (India) is a wholly-owned subsidiary of McCain Foods Limited in Canada. Since 1998, McCain has been engaged in agriculture R&D and in development of frozen food market in India and subcontinent countries.