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Maxus bags media duties for Greenlam Laminates

18-August-2015
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Maxus bags media duties for Greenlam Laminates

Global communications consultancy firm Maxus has been appointed to manage the media mandate for Greenlam Industries Limited. 

Greenlam Industries Limited has been beautifying spaces for years by infusing creativity into every piece of work and turning it into planks of sheer beauty and brilliance. Greenlam is the market leader in laminate manufacturering. With over two decades of experience in the surface décor space, Greenlam has been the pioneers in introducing the international décor trend, in India & to the international markets. A name to be reckoned with in surfacing products in more than 100 countries, Greenlam Industries Limited is standing tall with its guiding philosophies – innovative technologies and creative solutions. The company is engaged in the manufacture of decorative laminate, decorative veneers, doors, wall clads, wooden flooring and MFC (Melamine Faced Chip Board).

Speaking about the win, Kartik Sharma- Managing Director, Maxus South Asia said, “We are in the process of evolving strategic long-term plans for the brand. We are delighted to have acquired the media mandate for Greenlam Laminates and are looking forward in achieving higher goals with this association. Using the right media mix, innovative strategies and technologies that we have at our disposal, we are sure to make this association a very successful one. It will be a great experience for the team working on the Greenlam Laminates business as is an exciting category!”

Alex Joseph – Vice president – Marketing & communication Greenlam Industries was equally delighted about handing over the media duties to Maxus. He said, “We have partnered with Maxus as we believe they will bring value to our marketing efforts. We are sure this association will prove to be a rather fruitful one as a media agency, We expect Maxus to go beyond just the traditional way to build the brand .“

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