Global media & communication planning firm Maxus has further strengthened its top management appointing Anil Sathiraju as General Manager, Maxus South 2.
Anil Sathiraju will report in to Sanchayeeta Verma- Managing Partner, Maxus South India & South Asia. With Anil coming on board, Maxus consolidates the senior management strength in the South, along with Kishankumar Shyamalan as GM South 1.
Kartik Sharma, Managing Director, Maxus South Asia said, “Our South operations have been the trail blazers in many areas for Maxus and we are looking forward to scale new heights. Anil is an important and strategic addition keeping this in mind.”
Commenting on the new appointment, Sanchayeeta Verma- Managing Partner, South India & South Asia, Maxus said, “The media landscape is possibly at its most dynamic state today. It’s a time of rapid and big changes. Not only do we have to stay on top of this and ensure that we incorporate the new state of things in the way we do the communication planning for our brands, we also have to ensure executional excellence so that strategy translates to reality. On top of it in today’s uncertain economic conditions, our media monies have to result into tangible business results for our brands. All of this means, more engagement and more speed at the senior management level. This prompted us to create two distinct SBUs within Maxus South and bring in the best people to man them, i.e., Anil and Kishan. Anil typifies Maxus PACE and we are delighted to have him on board.”
In his earlier role, Sathiraju was Associate VP & Head South, Mudra Max Pvt Ltd. With over 19 years of experience, he has handled many of the top clients in South India some of which are the TTK Prestige, Cycle Agarbathies, Tata Gold Plus, Eenadu Group, Ashok Leyland, Wipro Consumer Care, Sobha Developers, Wildcraft, Jyothy Laboratories, Beauty Cosmetics (now CavinKare).
Elaborating on his new role, Sathiraju- General Manager, Maxus South said, “Moving from an agency after 15 yrs was not easy at all for me. Maxus gave me that confidence and motivation to take the leap. With the vision that Maxus has and the kind of work that they do, my decision making became that much easier."