Maxus Asia-Pacific has announced two major promotions in the regional team. Rose Huskey is now Chief Client Officer for APAC while Dick Laurie becomes Chief Planning Officer. They will work alongside the rest of the Asia Pacific management team including Lakun Agrawal (CFO), Nathan Cook (Trading Head), Sandeep Pandey (Effectiveness Head) and Monica Bhatia (Digital Director, Asia), all reporting in to Ajit Varghese, CEO, Maxus Asia Pacific.
Huskey is an advertising native with almost 20 years experience gained from working at some of the world’s largest and most successful agencies. She was previously Head of Client Leadership, Asia and will continue to work closely with existing Maxus partners such as L’Oréal, Unicharm, Jetstar, Huawei, Subaru and UPS across all APAC markets, ensuring quality of delivery.
Prior to joining the Maxus regional team in Singapore, Huskey was Managing Director of Maxus Vietnam (2011-2015). During that time she led multiple award-winning campaigns for partners such as L’Oréal, Wrigley, InBev and Dumex. She specialises in developing marketing solutions that seamlessly bridge the online and offline worlds. She also has previously worked at OMD, Future Shop and other companies in Canada where she was responsible for conceiving, managing and developing advertising and communication solutions.
Laurie has over 23 years experience working across advertising, media and communication agencies around the globe, including Australia, Asia, Americas and Europe. He has been at Maxus for more than three years, initially supporting Maxus Australia in developing its strategic planning capabilities and helping to shape key client annual plans, before taking on the role of Regional Planning Director for Asia Pacific. Since joining Maxus Asia Pacific, Laurie has played an active role within Maxus’s regional EXCO, helping to transition and shape its planning team and product through adoption of Maxus’ global planning approach – Change Planning. He has also focused on developing product capabilities and strengthening its strategic recommendations to all clients through active involvement, brand communication workshops and annual planning community gatherings.
Commenting on the recent development, Varghese said, “Dick and Rose are proven leaders at Maxus and have been successful managers in their respective fields. Their promotions are well deserved as they lead Maxus to help meet the ever evolving client needs, bringing together consumer understanding, data effectiveness and content consumption in the most creative way. And doing so across the 14 countries within APAC where Maxus operates. I look forward to welcoming them onto the APAC management team, as we continue to drive Maxus forward in the region.”
Huskey said, “The industry is changing at such a fast pace that media agencies are constantly having to evolve in order to meet clients’ needs. I am very excited to be working with a hugely talented group of people, collaborating with our local, regional and global teams to effectively navigate the increasingly complex marketing services landscape, to ensure that we delivering the most effective business solutions for our clients.”
Commenting on his appointment, Laurie said, “The Asia Pacific market is changing at an ever increasing rate, which means both exciting and challenging times ahead. There’s no better place to be than Asia Pacific right now. At Maxus we are focused on leading change for the benefits of our clients. By working with passion, agility, collaboration and entrepreneurial spirit, we can make sure that we continue to offer best in class solutions to all our clients. I love what we do here and can’t wait to see what the future delivers.”