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Max New York Life signs Rahul Dravid as brand icon, while HPCL picks Zaheer Khan

27-April-2005
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Max New York Life signs Rahul Dravid as brand icon, while HPCL picks Zaheer Khan

Doesn't matter if we lost the recent ODI series with Pakistan, our cricketers do not seem to have lost their shine as brand icons. While Hindustan Petroleum (HPCL) has signed on fast bowler Zaheer Khan to endorse its lube brands, Max New York Life is going with Rahul Dravid, Indian cricket's most reliable batsman.

Said Sunil Sharma, COO, Max New York Life, "We wanted someone who embodied the qualities of dependability, caring and understanding, along with honesty and efficiency. Dravid is a role model for most young Indians and being among India's most admired sportspersons, he is the right brand ambassador for a company that wants to become India's most admired life insurance company. You can expect to see him representing the Max New York Life brand in a number of fun and surprising ways."

Speaking of his association with Max New York Life, Dravid said, "I am pleased to be associated with a life insurance company that you can trust for financial planning. It is a global life insurance expert with a heritage of over 160 years and is a company that is setting standards in the quality of advice its sales force is able to offer its customers."

On Zaheer's association with HPCL, K R Shankaran, Executive Director - Direct Sales, said, "In the coming year, Zaheer will be endorsing our premium 4-stroke engine oil, 'HP Racer 4', through mass media communication and a variety of BTL activities."

S Roy Choudhury, Director-Marketing, added that the agreement with Zaheer was the second in the series of endorsements initiated by HPCL after the recent one with Sania Mirza who is endorsing the oil major's retail brands.

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